Learn the art of telling insanely great stories. Create a passionate community of users/ customers at the early stage of your venture and grow without spending big marketing dollars. Stories are more meaningful – more memorable, more impactful, and more personal, than statistics alone. When used with statistical data, stories are an incredible persuasive tool that can help decide what to believe in. This is where you can understand on how build a credible story about your startup is trying to bridge the gap and solve a critical problem in turn build value.